Brian Guichon has had enough of all the cowboy boot badmouthing balderdash he says he gets an earful of during Stampede. Boots are in his blood: his family has been in the western wear business since 1901, when his great grandfather founded Riley & McCormick Western Stores. Guichon says come every July he hears the same thing from Calgarians. "I'll be at a social event and someone will inevitably complain that Stampede is coming and 'I have to drag my boots out, they're so uncomfy,' " Guichon says, sighing. After decades of hearing his beloved boots maligned and accused of being ill-fitting, he says he's putting his foot down. "They can be comfortable and fashionable," he says. Apparently, we pseudo cowboys and girls just aren't wearing them right. According to Guichon, "They should fit like a firm handshake on the foot." And the reason why they cause aches and pains is easily remedied with a hammer. "Cowboy boots have a high arch -- there's a shank that runs through the middle of the foot ... if you're not used to that, it can feel like you're standing on a picket fence. But all you need to do is tap it down with a little hammer and adjust it downward to lower it a little," he says. Then voila, you're good to go.

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